Mixed Motion

OLM + Malelions

With the launch of the new AW Sports collection, Malelions embarks on an exciting performance and style journey. Together with professional basketball player Jessey Voorn we’ve wanted to show the Malelions audience that basketball is much more than a sport. It’s a lifestyle that reverberates across generations and countries.

2021
Concept + Videography
Mixed Motion

With the launch of the new AW Sports collection, Malelions embarks on an exciting performance and style journey. Together with professional basketball player Jessey Voorn we’ve wanted to show the Malelions audience that basketball is much more than a sport. It’s a lifestyle that reverberates across generations and countries.

2021
Concept + Videography
Campaign:
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Basket with basketballMan in Malelions outfit holding a basketball
The campaign video
Man in Malelions outfit holding a basketballMan taking of Malelions sleeveless shirt
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Man in Malelions outfit playing basketball
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