We are tomorrow

OLM + Three P.M.

Greyderlab was founded two years ago and is the best of both worlds. By combining Dutch design with Turkish craftmanship they are aiming to make the world a better and more sustainable place. We were asked to create a brand guideline for Greyderlab, which we turned into a brand bible.

Why a brand bible? Because this brand bible is the heart, soul, and center of their brand. It’s a promise of quality, consistency, and reliability. As such, it is vital that the brand is presented correctly in every execution. We focused on the fact that 90% of the used materials are recycled, with the message: love for live, design and materials.

2021
Concept + Branding
We are tomorrow

Greyderlab was founded two years ago and is the best of both worlds. By combining Dutch design with Turkish craftmanship they are aiming to make the world a better and more sustainable place. We were asked to create a brand guideline for Greyderlab, which we turned into a brand bible.

Why a brand bible? Because this brand bible is the heart, soul, and center of their brand. It’s a promise of quality, consistency, and reliability. As such, it is vital that the brand is presented correctly in every execution. We focused on the fact that 90% of the used materials are recycled, with the message: love for live, design and materials.

2021
Concept + Branding
Campaign:
Greyder Lab frontdoor signing with logo
Greyder Lab word mark
Greyder Lab logo
Greyder Lab description
Greyder Lab text "Inside the Lab"
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The campaign video
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Greyder Lab brand bible
Text saying "Recycle, Sustainability, Creativity and Innovation"
Text saying GM
Greyder Lab fonts
Greyder Lab labels
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Greyder Lab brand bible front and back
Greyder Lab logo with text "We are tomorrow and so are you"
Greyder Lab icons
Greyder Lab icon label with text "#wecare"
Greyder Lab patterns
Greyder Lab typography
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Greyder Lab posters

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