Living Unruly

OLM + Daily Paper + Unruly Brand

Daily Paper and Popcaan’s Unruly Entertainment have joined forces to create a one-of-a-kind capsule collection rich in heritage and purpose.

While Unruly champions individuality, integrity, family and freedom, Daily Paper builds on community, heritage, unity and creativity, leading to an organic alignment between the two collectives.

The limited collection of unique, bold pieces is inspired by Jamaican dirt bike culture. Each piece is adorned with unique prints and artworks and the colours of the styles are a reflection of the Jamaican flag.

- The campaign features an exclusive music video created for the collaboration, that captures a day in a life with Popcaan, taking the audience into the Unruly universe -

2021
Graphic Design
Living Unruly

Daily Paper and Popcaan’s Unruly Entertainment have joined forces to create a one-of-a-kind capsule collection rich in heritage and purpose.

While Unruly champions individuality, integrity, family and freedom, Daily Paper builds on community, heritage, unity and creativity, leading to an organic alignment between the two collectives.

The limited collection of unique, bold pieces is inspired by Jamaican dirt bike culture. Each piece is adorned with unique prints and artworks and the colours of the styles are a reflection of the Jamaican flag.

- The campaign features an exclusive music video created for the collaboration, that captures a day in a life with Popcaan, taking the audience into the Unruly universe -

2021
Graphic Design
Campaign:
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Daily Paper Unruly logo
Daily Paper Unruly wordmark
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Daily Paper Unruly outfit on motorcycleDaily Paper Unruly outfit with skimask
The campaign video
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Daily Paper Unruly longsleeve shirt
Daily Paper Unruly pants
Daily Paper Unruly skimask
Daily Paper Unruly hoodie
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Daily Paper Unruly standing in front of motorcycle
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